Let’s talk

MARKETING JUDGMENT. HANDS-ON BUILDING.

Build a marketing system your team can put to work.

I help marketing leaders connect their tools, data, and AI into workflows their teams can use every day.

Understand the work. Build the connections. Help the team make it their own.

Where is work getting stuck?See what this looks like
Adam Sandler
Marketing leader & AI systems builder
A MARKETING CAREER BEFORE THE BUILD TOOLS
Nestlé Health ScienceEdelmanAmerican Express

THE WORK BETWEEN THE TOOLS

The strategy is there.
Let’s make execution easier.

Your team has good ideas and capable people. But reporting takes too much assembly, business knowledge gets explained again, and feedback is scattered across tools.

I work with you to connect that work into a shared system, with clear sources, useful AI, human review, and people who know how to run it.

START WITH YOUR SITUATION

What would you like
to work better?

You don’t need to know which tool or system you need. Start with what’s getting in the way.

A clearer first conversationA few choices become a short introduction you can review and edit.
Let’s understand the workGuided questions · no live AI · nothing is sent from this page
THE VIABLE EDGEWhat’s getting in the way of the work you want to do?

Please use a general example rather than confidential information.

WAYS TO WORK TOGETHER

A working system.
A more capable team.

Different starting points.
The same hands-on approach.

01 / IMPLEMENTATION

Build it
with your team.

Turn disconnected tools, knowledge, and recurring work into a system people can operate.

  • Workflow discovery and design
  • Hands-on system implementation
  • Testing, training, and handover
Talk through your workflow
02 / PRIVATE TEAM WORKSHOPS

Get your team
working with AI.

Half-day and full-day workshops built around real work. No prior AI experience needed.

  • Half-day: learn through a useful task
  • Full-day: build a repeatable workflow
  • Agree how to put it into practice
03 / INDIVIDUAL MENTORSHIP

Learn through
your own work.

Make progress on real projects with someone who can explain the choices and build alongside you.

  • Live, practical working sessions
  • Feedback on your approach
  • Skills you can keep using

WHAT CONNECTED WORK LOOKS LIKE

Real workflows.
Useful connections.

Examples drawn from client delivery.
Details simplified and anonymized.

From performance data to a reviewed piece of content.

A shared reporting and content workflow brings data, company knowledge, briefs, and review into one operating process. The team can see the sources, resolve missing information, and keep decisions attached to the work.

Demonstrated workflow capabilities. Human approval remains part of the process.

01Bring performance data together
02Develop a source-backed brief
03Draft with brand and subject-matter guidance
04Review, approve, and prepare for publishing

BUILD YOUR CAPABILITY

Learn something
you can put to use.

Choose the learning experience
that fits what you want to do.

FREE SKOOL COMMUNITY

A place to learn
alongside other builders.

Join The Viable Edge community to explore practical AI systems, exchange ideas, and connect with people putting them to work.

Explore the free community
PUBLIC LIVE WORKSHOP · MAVEN

Build the Brand Knowledge Base
Your AI Tools Need.

Join an open-enrollment live workshop on Maven and build your own brand’s knowledge foundation alongside other participants.

FOR CONSULTANTS & BUILDERS

Learn to deliver
knowledge-base systems.

A practical course on scoping, building, and handing over knowledge-base engagements for clients.

HI, I’M ADAM

I understand
the marketing.
I build the system.

More than two decades in marketing inform every workflow I build.

My experience includes digital strategy and eCommerce work at Nestlé Health Science, Edelman, and American Express. Today, I combine that background with hands-on system building and practical teaching.

The work starts with understanding how your team operates. It continues through implementation, adoption, and the refinements that only emerge when people use it.

Tell me about your team

TOOLS YOU CAN TAKE INTO YOUR OWN WORK

Digital products
from The Viable Edge.

Focused resources to use yourself.
Choose the one that fits the task.

ONE-TIME PURCHASE · $27

Claude Code
Service OS

Turn your experience into a defined service, a starting price to test, an outreach plan, and a website.

For independent service providers
Built for Claude Code
ONE-TIME PURCHASE

Find a Client
Skill Pack

A Claude Code workflow for prospect research, website audits, and proposal creation.

6 skills + 4 templates
Runs locally in Claude Code
SUBSCRIPTION PRODUCT

Brand
Architect

A shared brand knowledge base designed to keep your context usable across AI tools and workflows.

Browser-based product
A foundation for your brand context

START WITH ONE PIECE OF WORK

Where is your team
getting stuck?

Let’s figure it out