Build it
with your team.
Turn disconnected tools, knowledge, and recurring work into a system people can operate.
- Workflow discovery and design
- Hands-on system implementation
- Testing, training, and handover
MARKETING JUDGMENT. HANDS-ON BUILDING.
Build a marketing system your team can put to work.
I help marketing leaders connect their tools, data, and AI into workflows their teams can use every day.
Understand the work. Build the connections. Help the team make it their own.
Let’s understand the workGuided questions · no live AI · nothing is sent from this page
If you could snap your fingers and fix one thing about how your marketing team works, what would it be?
Please use a general example rather than confidential information.
A MARKETING CAREER BEFORE THE BUILD TOOLS
Nestlé Health Science·Edelman·American Express
HOW THE WORK GOES
From one workflow
to a team that runs it.
The question above starts with one piece of work. This is how I take a workflow from there to something your team owns, following The Viable Edge’s AI-Native Marketing Team Framework.
Why The Viable Edge- 01
Diagnose
Map the work and choose where AI earns its place. It always comes first, and it is lighter for a small team.
- 02
Ground
Bring together the context the work depends on: brand and business context, sources, examples and standards. A knowledge base can help; it is not required.
- 03
Build
Wire the workflow to the tools your team already uses, and test it on real work.
- 04
Train
Train on real work, per build, so every system ships with a trained owner on your team.
- 05
Review
Check what is used and what changed. You decide what to expand.
People stay in the decisions.
WAYS TO WORK TOGETHER
A working system.
A more capable team.
Different starting points.
The same hands-on approach.
Build it
Get your team
working with AI.
Half-day and full-day workshops built around real work. No prior AI experience needed.
- Half-day: learn through a useful task
- Full-day: build a repeatable workflow
- Agree how to put it into practice
Learn through
your own work.
Make progress on real projects with someone who can explain the choices and build alongside you.
- Live, practical working sessions
- Feedback on your approach
- Skills you can keep using
WHAT CONNECTED WORK LOOKS LIKE
Real workflows.
Useful connections.
Examples drawn from client delivery.
Details simplified and anonymized.
From performance data to a reviewed piece of content.
A shared reporting and content workflow brings data, company knowledge, briefs, and review into one operating process. The team can see the sources, resolve missing information, and keep decisions attached to the work.
Demonstrated workflow capabilities. Human approval remains part of the process.
01Bring performance data together
02Develop a source-backed brief
03Draft with brand and subject-matter guidance
04Review, approve, and prepare for publishing
BUILD YOUR CAPABILITY
Learn something
you can put to use.
Choose the learning experience
that fits what you want to do.
FREE SKOOL COMMUNITYA place to learn
Explore the free communityA place to learn
alongside other builders.
Join The Viable Edge community to explore practical AI systems, exchange ideas, and connect with people putting them to work.
Build the Brand Knowledge Base
Your AI Tools Need.
Join an open-enrollment live workshop on Maven and build your own brand’s knowledge foundation alongside other participants.
Learn to deliver
knowledge-base systems.
A practical course on scoping, building, and handing over knowledge-base engagements for clients.
HI, I’M ADAM
I understand
the marketing.
I build the system.
More than two decades in marketing inform every workflow I build.
My experience includes digital strategy and eCommerce work at Nestlé Health Science, Edelman, and American Express. Today, I combine that background with hands-on system building and practical teaching.
The work starts with understanding how your team operates. It continues through implementation, adoption, and the refinements that only emerge when people use it.
Tell me about your teamTOOLS YOU CAN TAKE INTO YOUR OWN WORK
Digital products
from The Viable Edge.
Focused resources to use yourself.
Choose the one that fits the task.
Claude Code
Service OS
Turn your experience into a defined service, a starting price to test, an outreach plan, and a website.
Find a Client
Skill Pack
A Claude Code workflow for prospect research, website audits, and proposal creation.
Hermes First
Handoff Kit
A guided exercise for handing one task from Hermes to Claude Code and checking the result independently.
Brand
Architect
A shared brand knowledge base designed to keep your context usable across AI tools and workflows.