Terms of Service

1. Who We Are and Acceptance of These Terms

These Terms of Service govern your use of the viableedge.com website and the Brand Architect service (together, the "Services"), operated by Sandler Digital Advisory LLC, doing business as The Viable Edge ("we," "our," or "us"). By creating an account or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

2. The Service

Brand Architect is an AI-powered brand strategy service. Ophelia, an AI agent, interviews you, reads the materials you provide (such as your website), and builds and maintains a living set of brand strategy documents for your business (your "knowledge base"), which you can refine, export, and share.

• Free build. New accounts may run one free brand build that produces a starter set of positioning documents, readable in your workspace. The free build is limited to one per person and one brand, and its scope and availability may change or end at any time.
• Subscription. A paid subscription unlocks the full document set and ongoing capabilities, including document refinement, market monitoring, exports, and sharing.

3. Accounts

You must provide accurate information when creating an account and keep your login credentials secure. You are responsible for activity under your account. You must be at least 18 years old to use the Services. We may suspend or terminate accounts that violate these Terms or abuse the Services (including automated signups, attempts to circumvent usage limits, or misuse of the AI agents).

4. Subscription, Billing, and Cancellation

• Auto-renewal. The Brand Architect subscription is billed in advance at the price shown at checkout (currently $29 per month, in U.S. dollars) and renews automatically each billing period until you cancel.
• Payment processing. Payments are processed by Stripe. We do not store your full card details.
• How to cancel. You can cancel at any time from your account's billing settings or by emailing adam@viableedge.com. Cancellation takes effect at the end of the current billing period, and you keep access until then. We do not provide refunds or credits for partial billing periods, except where required by law.
• Effect of cancellation. When your subscription ends, live access to subscription features ends (including document refinement, market monitoring, exports, and shared links). Copies you exported or downloaded while subscribed remain yours.
• Price changes. We may change subscription pricing. Price changes take effect at your next renewal, and we will notify you in advance by email.

5. AI-Generated Content

The Services use large language models (provided by Anthropic) to generate brand strategy documents and analysis. AI output can be inaccurate, incomplete, or unsuitable for your situation. The Services provide strategy drafts and analysis, not legal, financial, or professional advice. You are responsible for reviewing AI-generated content before relying on it or publishing it.

6. Your Content and Ownership

You retain ownership of the materials you provide to the Services and, as between you and us, you own the brand documents the Services generate for your brand. You grant us the license needed to process your materials and operate the Services (including sending them to the subprocessors listed in our Privacy Policy). Per Anthropic's commercial API terms, Anthropic does not use your brand content to train its models. We do not use your brand content to market to your competitors or train our own models. The Services themselves, including the software, agent designs, and site content, are owned by us and protected by intellectual property laws.

7. Acceptable Use

You agree not to misuse the Services, including: reselling or white-labeling the Services without our written agreement; attempting to bypass usage limits, paywalls, or security controls; using the Services to generate unlawful, infringing, or deceptive content; or interfering with the operation of the Services. Usage limits and fair-use caps protect the Service for everyone, and we may enforce them technically.

8. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT AI OUTPUT WILL BE ACCURATE.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, OR DATA, ARISING FROM YOUR USE OF THE SERVICES. OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF THE SERVICES IS LIMITED TO THE AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE CLAIM AROSE.

10. Termination

You may stop using the Services and delete your account at any time. We may suspend or terminate your access for violations of these Terms. Sections that by their nature should survive termination (including ownership, disclaimers, and limitation of liability) survive.

11. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will notify subscribers by email or an in-product notice before the changes take effect. Continued use of the Services after the effective date constitutes acceptance.

12. Governing Law

These Terms are governed by the laws of the State of New York, without regard to its conflict-of-laws rules. Disputes will be resolved in the state or federal courts located in New York, and you consent to their jurisdiction.

13. Contact