AI-native marketing teams
AI marketing consulting and implementation for your team
I help marketing leaders turn disconnected tools, scattered knowledge, and repetitive work into workflows their teams can use. We work through the marketing problem, establish the context, build what is needed, and help your team run and review the work.
Adam Sandler • Marketing leader and AI systems builder
When marketing work gets stuck
You have capable people and useful tools. The work between them still takes too much effort.
- Reports need to be assembled again before anyone can use the findings.
- Brand and business context lives across documents, tools, and people.
- AI drafts take too much correction because the source material or review process is unclear.
- Your team needs a practical way to put AI to work on an actual task.
Start with the workflow that matters. We can work out what needs to change and where AI can help.
Ways to work together
Implementation
Start with a marketing workflow and agree a useful improvement. I work with your team on discovery, context, system design, hands-on implementation, testing, training, and handover. The scope follows the work and the people who will own it.
Private team workshops
Half-day and full-day sessions built around real work. A half-day focuses on learning through a useful task; a full-day gives the team room to build a repeatable workflow and agree how to put it into practice. A workshop can be a standalone engagement.
Individual mentorship
Live working sessions for people who want to make progress on their own projects, understand the choices, and build skills they can keep using.
Some teams need discovery first. Others have a clear workflow to build or want a focused learning session. Tell me what you are working on, and we’ll agree the right starting point, deliverables, and scope.
Implementation
Custom AI agents for your marketing workflows
Most marketing teams already use AI in a chat window. The work still stalls between the steps: someone pulls the numbers, someone rebuilds the context, someone rewrites a draft that missed the brief. A custom agent takes on the preparation in one recurring workflow, so your team spends its time on the decisions.
How it gets built
Each agent goes through the same framework as every engagement. We diagnose the workflow and agree what good output looks like. We ground the agent in the brand and business context it needs, using the documents, examples and source references you already have; a knowledge base can help, but it is not required. We build it around the tools your team already uses, where access is agreed, and test it on real work. Your team learns to run it and review it.
People stay in the decisions. We agree the approval steps before the build starts, and anything that would publish, send or spend waits for a named person on your team to approve it.
Where it can start
- From client deliveryCampaign brief preparation. Performance data and business context assembled into a brief your team reviews before anything is drafted.
- From client deliveryReporting. Recurring performance reporting pulled together from the sources you trust, with the findings left for a person to interpret.
- From client deliveryContent preparation. First drafts prepared from approved source material in your brand and voice, held for editing and approval.
- Proposed use caseRepurposing. Channel versions of approved content, prepared for review before anything is scheduled.
What you get
- A working agent for one agreed workflow.
- The context and sources it draws on, written down.
- The approval steps your team agreed, built in.
- Your team trained to run it and review its output.
- A review against the baseline we set at the start, with any next workflow agreed separately.
The closest first-hand examples are below: a client workflow from performance reporting to a reviewed draft, and a content build in the client’s own words. Results depend on the workflow and the team, so I don’t promise time saved or revenue.
How we work together
The Viable Edge’s AI-Native Marketing Team Framework
Diagnose, Ground, Build, Train, Review; people stay in the decisions.
- Step 1
Diagnose
Start with the workflow, the people involved, the tools already in use, and where the work breaks down. Agree the problem, the owner, and a useful next step. Set a baseline and a practical way to evaluate improvement that fit the engagement.
- Step 2
Ground
Bring the relevant brand and business context, audience needs, source material, examples, and standards into the work. Clarify which sources to trust, what is missing, and who can make decisions. Use the context your team already has where it is useful; agree any gaps we need to address.
- Step 3
Build
Put the agreed approach into practice. For an implementation, connect the relevant sources, tools, and review steps around the workflow. For a workshop or mentorship session, build or adapt what supports the learning goal. Test with real work and make the choices understandable to the people using it.
- Step 4
Train
Learn through the workflow itself. Practice running it, checking sources, reviewing output, and handling the situations that need a person’s judgment. Agree the documentation and training your team needs to take ownership of the work.
- Step 5
Review
Review the result against the agreed baseline and examples of real work. People decide what is ready, what needs correction, and what should change next. Refine the workflow and its guidance deliberately. Agree any further development or ongoing care separately.
Context and ownership stay explicit
Ground is essential in every engagement. The form it takes depends on the work: existing documents, examples, source references, or a scoped knowledge base can all contribute. A new knowledge-base build or Brand Architect subscription is not a universal prerequisite.
Your team needs a named workflow owner and clear operating guidance. We’ll agree the tool accounts, access, documentation, training, and handover responsibilities for the engagement so your team knows how to run the work and where support is needed.
From reporting to reviewed content
A client workflow brings organic performance reporting and a shared content store into one process. Data and business context inform a brief; drafts carry that context forward into human review. The work has clear sources, and the team can resolve gaps before preparing content for publishing.
- Performance data
- Source-backed brief
- Context-informed draft
- Human review
Example drawn from client delivery. Details are simplified and anonymized. This illustrates workflow capabilities, not a claim about revenue or time saved.
From a past build
“Adam helped me develop a system that allowed me to significantly increase my output with quality content that aligns with our brand and voice. Adam is a great partner and helped every step of the way.”
Marketing experience behind the build
I’m Adam Sandler. More than two decades in marketing shape how I approach this work.
I work with you on the marketing decisions as well as the implementation: what information the workflow needs, where people should stay in control, and how the team will use what we build.
A good fit when you have real work to improve
You have a recurring marketing workflow, people who can explain how it works, and someone who will own it after handover. You want practical implementation or a private team workshop connected to that work. If you are learning through an individual project, mentorship may be the better starting point.
You don’t need to arrive with a tool choice or a finished technical brief. Bring the problem and an example of how the work happens today.
Common questions
Do we need to use Claude Code?
We’ll discuss the tools and operating setup as part of the scope. Claude Code is part of my implementation work; the starting point is what your team needs the workflow to do.
Do we need a new knowledge base or a particular product?
We need reliable context for the work. We’ll review what you already have and agree what is missing. A dedicated knowledge base or a product such as Brand Architect is an option when it fits the scope.
Can we work on team training without a custom build?
Yes. Private half-day and full-day workshops are separate engagements built around practical work. Describe the task and the people involved when you get in touch.
Can I work with you individually?
Yes. Individual mentorship uses live working sessions around your own projects. Explore individual mentorship
What will it cost and how long will it take?
Scope, pricing, and timing depend on the workflow and the work involved. We’ll agree those before starting an engagement.
Start here
Tell me about your workflow
What is taking too much time, creating rework, or keeping your team from moving? Share a general example and what you would like to work better. I review every submission before offering a call.
Please use a general example rather than confidential information.
Not sure how to describe it? Answer two quick questions and I’ll draft it with you.
Please use a general example rather than confidential information.