Privacy Policy

1. Introduction

The Viable Edge ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use our services.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Complete our Strategic Brand Assessment
• Subscribe to our newsletter
• Make a purchase
• Contact us for support
• Participate in surveys or promotions

This information may include:

• Name and contact information (email, phone, address)
• Company information (name, industry, size)
• Assessment responses and business data
• Payment information (processed securely through Stripe)
• Communication preferences

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent
• Referral source
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: Provide and maintain our strategic brand architecture services
• Assessment Processing: Generate personalized brand foundation analysis and recommendations
• Account Management: Create and manage user accounts
• Payment Processing: Process transactions and send purchase confirmations
• Communication: Send service updates, newsletters, and marketing communications
• Customer Support: Respond to inquiries and provide technical assistance
• Analytics: Analyze usage patterns to improve our services
• Legal Compliance: Comply with applicable laws and regulations

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our website and services:

• Stripe: Payment processing and subscription management
• Google Analytics: Website analytics and performance tracking
• Email Service Providers: Newsletter and communication delivery
• Cloud Storage: Secure data storage and backup services

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against:

• Unauthorized access, use, or disclosure
• Accidental loss, alteration, or destruction
• Malicious attacks and data breaches

Our security measures include:

• SSL/TLS encryption for data transmission
• Secure cloud storage with encryption at rest
• Regular security audits and updates
• Access controls and authentication
• Employee training on data protection

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website:

Types of Cookies We Use

• Essential Cookies: Required for website functionality and security
• Analytics Cookies: Help us understand how visitors use our website
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

GDPR Rights (EU Residents)

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing for marketing purposes
• Right to Withdraw Consent: Withdraw consent for data processing

CCPA Rights (California Residents)

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Account Information: Retained while your account is active
• Assessment Data: Retained for service delivery and improvement
• Payment Information: Retained per legal and tax requirements
• Marketing Data: Retained until you unsubscribe
• Legal Obligations: Retained as required by applicable law

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

10. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date
• Sending email notifications for material changes