AI Fluency Workshop
offer-positioning-prompt-stack
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Offer Positioning Prompt Stack
A 3-framework system to go from fuzzy idea to conversion-ready messaging. Combines RASCEF, BAB, and GRADE prompts — each builds on the last. Works with Claude, ChatGPT, or Gemini.
Homepage CopyOffer & CTA MessagingLanding PagesBrand Identity Development
What's Inside
01
RASCEF — Positioning Statement
Role, Action, Steps, Context, Examples, Format — clarify your point of view and define your positioning.
02
BAB — Homepage / Leading Copy
Before, Action, Bridge — build a narrative arc from current state to ideal outcome with your brand as the bridge.
03
GRADE — Offer / Conversion Messaging
Goal, Request, Action, Details, Example — generate short, persuasive copy for CTAs, landing pages, and pitches.
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