AI Fluency Workshop
offer-positioning-prompt-stack
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Offer Positioning Prompt Stack
A 3-framework system to go from fuzzy idea to conversion-ready messaging. Combines RASCEF, BAB, and GRADE prompts; each builds on the last. Works with Claude, ChatGPT, or Gemini.
Homepage CopyOffer & CTA MessagingLanding PagesBrand Identity Development
What's Inside
01
RASCEF: Positioning Statement
Role, Action, Steps, Context, Examples, Format. Clarify your point of view and define your positioning.
02
BAB: Homepage / Leading Copy
Before, Action, Bridge. Build a narrative arc from current state to ideal outcome with your brand as the bridge.
03
GRADE: Offer / Conversion Messaging
Goal, Request, Action, Details, Example. Generate short, persuasive copy for CTAs, landing pages, and pitches.
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